According to new research by Worldpay, 63% of consumers are open to paying for purchases using biometrics. Of those open to biometric payments, fingerprints are the most accepted form of biometrics. The survey results for types of biometric payments reveal:
- 18% would feel comfortable with voice recognition
- 24% would be comfortable with facial recognition
- 33% would accept iris recognition
- 69% would be open to fingerprint recognition
The results show growing consumer confidence in the security of biometric payments, but according to James Frost, chief marketing officer of Worldpay, convenience and faster checkout are driving consumer adoption of the new technologies more than anything else.
Customers surveyed are in favor of using technology to add value to the shopping experience, such as roaming staff that can allow customers to pay with a mobile card machine or other mobile device. Almost 70% who encountered this technology in shops said it allowed them a more personalized shopping experience, but only 31% had been offered the opportunity to pay this way.
In restaurants, 65% of respondents would be in favor of paying via a robot, rather than waiting on service staff. Almost 30% had used an app to get faster service in a restaurant. Of those who tried an app, 88% found it a positive experience.
The study reflects a retail trend to an omni-channel (integrated) shopping experience. Whether a customer shops online by desktop or smartphone, by telephone, or in a brick and mortar store they desire a seamless, high quality shopping experience.
Almost 70% of customers willing to use fingerprint biometrics to shop
Clare McDonald, Oct. 24, 2017, for ComputerWeekly.com
Shoppers give thumbs up to in-store biometrics
Sept. 21, 2017, Worldpay.com | Media-Centre
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